Interactive is a brand building tool. And it is effective for large brands or small, whether Business-to-Business (B2B)
or Business-to-Consumer (B2C). Marketers have discovered Interactive’s brand building strengths. Interactive allows you to effectively target your message to very specific consumers. And it is easy to measure and track.

E-commerce initiatives allow consumers to make buying decisions of your products and services in real time.

Database management and email marketing are married to cost-effectively deliver powerful sales, promotional,
or branding messages.

Audio products (online radio, podcasts), video, social media, and websites are all part of a marketer’s interactive arsenal.

Radio and interactive make perfect marketing partners. Radio drives consumers to web sites. Marketers today are
taking advantage of unique multi-platform marketing opportunities combining Radio and Interactive.

Monticello Interactive offers a variety of interactive options to Charlottesville and Central Virginia businesses through our digital platforms, online, and over-the-air radio stations.

Monticello Media's current Interactive Products Package

• Exclusive Internet Radio Sponsor: This is a linkable 468x60 banner ad on all 4 Monticello Media streaming audio players. Your image appears when the player opens and remains static with a link to your site.

• Streaming Player: A captive audience. Your business is featured in a :10 - :15 second Gateway Ad when the streaming player is opened. At the conclusion of the Gateway Ad, your image appears and remains in the player. This image is "clickable" to your website. This feature is available on WHTE and WCYK.

• Peel Back Feature: A unique way to draw attention to your business online. The "peel me" message "flaps" on the corner of the page, and when you mouse-over the image, the ad "peels back" to reveal your message. This image is "clickable" to your website. This feature is available on WCYK.

• Flipper Box Feature: Above-the-scroll exposure for your business online. The 471x132 flipper Box appears as the ONLY BUSINESS in a 5 image rotation. The flipper box is one of the first images seen by site visitors. Your image is "clickable" to your website. Available and sold together on WZGN.

• Banner Ads: This is a great online exposure for your business! The 728x90 image Leaderboard appears in the top of the web pages. The Box Ad, sized at 300x250, appears at the right center of the homepage and bottom center of all other pages, and the 125x125 Tile Ads are positioned in the bottom left of the homepage and along the right column on all other pages. Available only on WCYK.

Internet Radio
More and more listeners are listening to their favorite radio station through the internet. Monticello Media currently streams four stations: HitKicker 99.7 WCYK, Hot 101.9 WHTE, Generations 102.3/94.1 WZGN and News-Talk WCHV 107.5. These stations may also be heard through an iPhone application. We’ve experienced an increase of 82% in “unique tune-ins” to our internet radio from March 2009 - March 2010. While listeners hear the same programming, due to licensing issues, most of the commercials heard over the air are replaced with different announcements in the internet radio stream. Advertising on internet radio is an effective and efficient way to reach people at work and provides unique opportunities to invite listeners to visit your website when you know they are online. For information on internet radio advertising, contact Mike Chiumento or Mike Schneider.

Display/Banner Ads
Website display or banner ads are a website’s equivalent of an ad in a newspaper or magazine. Banner ads began as static ads but technology has improved and advertisers are using motion and other techniques to attract the attention of website visitors. WebsiteTips.com provides helpful information on banner ads and ad design. If you need help on designing, contact us and we'll be glad to help!

Search Engine Marketing
The use of search engines has become a popular topic of internet marketing, but do you know the difference between Search Engine Optimization (SEO), Search Engine Advertising (SEA) and Search Engine Marketing (SEM)? Maisha Walker provides a primer on the subject of search engines.

E-mail Marketing
E-mail database marketing is the new “direct mail,” without the waste. E-mail marketing allows you to communicate
with your customers and potential customers via your own database or someone else’s. For e-mail marketing to be effective the message and the frequency of messages must not be viewed as spam by the receiver. Marketers have found utilizing the listener databases of Monticello Media to be an effective way to promote unique opportunities and offers. For information on partnering with Monticello Media on e-mail marketing, contact Mike Chiumento.

For thoughts on ways to utilize e-mail marketing for your business or organization, you may want to review this article from the Database Marketing Institute.

E-Commerce
Many retailers have turned to e-commerce as a means of expanding their market beyond their local geography, while others use it in lieu of a brick and mortar location. If you’ve thought about utilizing e-commerce, you’ll find a two part primer to assist you below.