"Radio Advertising Does Not Work"  Says Who?  
Authors Victor Prooth and Shelly Ng. What you need to know about radio advertising, when to use radio, how to budget,
what makes a good ad, and the future of radio. Sound advice for business owners, sales managers, and marketing professionals.

33 Ruthless Rules of Local Advertising 
"Author Michael Corbett seems to state the obvious, but the obvious is what many companies forget in their haste
to reach the public." -- Inc. Magazine

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! 
Authors Al Ries and Jack Trout.

The Guerrilla Marketing Handbook
Authors Seth Godin, Jay Conrad Levinson help guide marketers into the world of positioning and selling products and services and lead the reader step by step through the process of developing a marketing campaign.

Advertising Without an Agency: A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business
Author Kathy Kobliski teaches business owners how to identify their customers, write advertising copy, and use a variety of resources to achieve the optimum response to their efforts.  Includes extensive information on radio, television, and print advertising.

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
Author Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Little Red Book of Selling
Author Jeffrey Gitomer